SEO Tip #3: Write Very Linkable & Sharable Content

An article is not a sexy thing to look at here in today's online marketing world. Generic content can't be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):

• The content is useful
• The content is original
• You can't help but link to it
• There are supportive facts and references
• There's enough detail that nobody can memorize it
• Something fun or interesting is included (like video)
• It's not just blah, blah, blah, content
• There's enough call to action to invoke engagement
• There are visual examples, charts, and references
• You had multiple contributors who all link to the content
• You thank or compliment someone who shares it with others
• You have an offer, discount, or promotion included
• How To's and tutorials are a great way to get people to link
• Create a controversy
• Answer questions
• Conduct research & discuss the results
• Get involved with social media
• Create lists (Top 50 Link Building Techniques, etc)
• Get a blog and establish yourself as an authority
• Run a service or create a product (ie: Firefox extension)